Antecedents and outcomes of digital influencer endorsement: An exploratory study

The advertising and marketing literature have established that celebrity endorsements constitute an effective way to enhance attitudes toward brands and increase purchase intents. However, there are no relevant studies on digital influencers. This study addresses the research gap by examining the effect of digital influencers' attractiveness and the effect of the congruence between a digital influencer and a brand on consumer attitudes and purchase intentions. By applying structural equation modeling to a sample of 307 followers of digital influencers, a model was tested and group analysis was performed for two categories (“entertainment & video games” and “fashion & beauty”). The results show that both brand attitudes and purchase intentions are influenced by the digital influencer's attractiveness (which includes both likeability and familiarity) and by the congruence between the digital influencer and the brand. This study makes several contributions to both theory and practice, which are highlighted in this paper.     

X频段高频谱纯度频率合成器设计

针对高灵敏度接收机对频率合成器的高技术指标要求，构建了一种融合了直接模拟、直接数字以及间接数字的频率合成技术方案，根据该方案，成功实现了频率合成器的工程研制。通过测试，频率合成器相位噪声达-112 dBc/Hz@5 kHz，杂散抑制优于-75 dBc，频率分辨率小于1 kHz，10 MHz跳频时间约为13 μs，满足了高灵敏度接收机对频率合成器的高技术指标要求，为高纯度频率合成器的实现提供了一条新途径。     

基于数字图像处理技术的再生混凝土数值模拟

为了研究骨料形态对再生混凝土材料力学性能的影响,基于势能原理的基面力元法,利用图像处理技术和MATLAB软件,建立了再生混凝土真实骨料细观模型。应用FORTRAN分析软件对再生混凝土试件进行单轴拉伸试验的数值模拟,研究了真实骨料细观模型再生混凝土宏观应力-应变曲线变化规律和试件的破坏形态。结果显示,真实骨料模型得到的宏观应力-应变曲线和试验曲线吻合度较高,骨料形状对试件的破坏形态影响较小。模型可真实地模拟再生混凝土在单轴拉伸作用下的损伤破坏过程,准确地反映试件的实际骨料形态。     

中国零售业自营与联营问题的流通经济学分析

零售业自营与联营之争由来已久，在当前供给侧结构性改革、完善促进消费体制机制以及零售业寻求创新发展的背景下，有必要对这一问题展开进一步的理论探讨。文章结合马克思流通经济理论指出，自营和联营的本质区别在于是商业资本还是产业资本承担商品流通职能，自营和联营并不是非此即彼的互斥关系，但如果零售业完全倚重其中一种模式并在全社会推向极端，则需要反思商业资本和产业资本是否各得其所和高效分工。在中国流通体制变革中，虽然联营模式在特定历史时期帮助众多零售企业渡过生存危机并推进内资零售快速扩张，但发展至今，已呈现零售业普遍联营的情况，使零售业整体面临着制约创新发展的新问题。数字经济为零售业回归自营提供了有利契机，零售企业应充分利用新技术摆脱联营制的路径依赖，依托数字化开展深度自营并全面提升流通效率。     

数字经济下生鲜供应链创新机理与路径

立足于生鲜供应链发展实际，文章总结归纳了数字经济时代生鲜供应链的变革需求和创新机理与路径。研究表明，数字经济时代生鲜供应链创新就是以用户为中心、数字化赋能生鲜供应链实现跨职能协同的创新，目的是破解传统生鲜供应链供需信息延迟的痼疾，提升供应链效率，构建数字化、智能化、高效化和生态化系统。具体而言,顾客感知价值、数据资产价值和经营主体利润是其价值来源渠道；数字化技术是生鲜供应链创新的支撑工具；数字化技术对传统生鲜供应链赋能、数字化技术及思维与现代生鲜供应链的深层融合是生鲜供应链创新的关键路径。文章的研究结论在丰富数字经济与生鲜供应链创新融合研究理论的同时，可以指导生鲜供应链创新实践。     

数字经济时代会计变革及对策

随着数字经济时代的来临，以人工智能技术为代表的现代信息技术越来越多地应用到会计工作中，会计工作将进入数字会计时代，向共享会计、管理会计、智能会计发展。为了适应数字经济带来的变化，会计机构要成为企业的“数据中心”，发挥管理和服务职能。会计人员要积极学习现代信息技术和管理知识，实现由核算型向管理型转型。     

Digital Platforms and the Nature of the Firm

Abstract:

Digital platforms turn traditional approaches of the firm, which relied on the wage relation to explain the major difference between firm and market, upside down and underline the advantages of coordination through organization over coordination through market. This study aims to propose a definition of the firm able to integrate, besides the integrated firm, also hybrid forms such as networks of subcontractor/subcontracting firms as well as atypical forms such as digital platforms. By reactivating the firm-boundary problem, this article suggests putting valorization by labor at the heart of the firm’s decisions concerning integration. It suggests therefore a general definition of the firm as a techno-institutional center of capital valorization, provided that firms make profits by means of the appropriation of labor incorporated into their (productive, structural, intellectual) capital through institutional arrangements. By stressing the relation of production between the owners of the means of production and the direct producers, the approach of the firm supported here should allow to cover the different existing models of the firm, from the classical firm to hybrid models, around which the boundary debate has revolved, to digital platforms.     

数字普惠金融对地方税收影响的实证研究

采用北京大学测度的2011—2018年数字普惠金融指数与地方税收面板数据，研究了数字普惠金融发展与地方税收之间的关系。研究发现，数字普惠金融能够显著地促进地方税收增长，在考虑了内生性等因素后，这一结论仍然稳健地成立。分位数回归表明，数字普惠金融在低分位数上对地方税收影响小且统计显著性弱，在高分位数上数字普惠金融对地方税收的影响大且统计显著性强。数字普惠金融对地方税收的影响存在门槛效应，在不同发展阶段，其对地方税收影响有显著差异。数字普惠金融促进税收增长主要是通过数字普惠金融覆盖广度提高和移动化、便利化等程度加深实现的。     

基于数字足迹的乡村旅游流空间结构特征--以浙江省湖州市为例

乡村旅游是乡村振兴的有效路径,也是近年来研究热点,而在乡村旅游流领域研究相对不足。以湖州乡村旅游地为案例,通过对大样本数字足迹的数据处理,分析乡村旅游流空间结构特征,总结空间行为偏好。结果表明:①乡村旅游数字足迹呈现全年双峰值、月度差异不大的时间特征,"双核"多组团的空间分布特征,以及古镇、古村、民宿等带有文化符号旅游景观导向的空间偏好特征;②网络密度0.27的乡村旅游流空间结构由连接度高的34个节点构成,除核心吸引的双核外,民宿集聚区构成了网络结构的核心点;③传统旅游吸引物、民宿集聚区等节点呈现较强的网络中心性,节点的网络结构特征反映乡村旅游流空间呈现的地理临近性,以及区域空间集聚、扩散与联动发展效应。依据研究结论提出"完善与发挥节点集聚扩散功能,增强节点对数字足迹的有效吸引力,提升乡村旅游经济发展质量,助力乡村振兴"的发展策略。     

I am who I am: Sharing photos on social media by older consumers and its influence on subjective well-being

We are faced with an aging population whose longer lives need to be lived well. Extant marketing scholarship has largely neglected older consumers' behavior in relation to the social media realm and its influence on well-being. This two-stage qualitative study investigates subjective well-being, exploring whether and how sharing photos on social media increases the dimensions of self-acceptance, positive relations with others, autonomy, environmental mastery, purpose in life, and personal growth. The findings indicate that photo-sharing is a powerful behavior in augmenting older consumers' well-being as it enables individual self-reflection, self-representation and transforms the individual experience into a collective one. Contributions include, that photo-sharing acts as a bridge in creating, reinforcing but also breaking bonds among older consumers, also a tension exists between the desire for autonomy and the need for relationships with others, and finally that the digital self is a component of subjective well-being in older consumers.